Press Release Example

A press release submission in the Philippines is a document that will help you to sell your product and/or business.  It is an informative piece that is written and sent to media outlets around the Philippines and the world.  While you might know your product and business, you might not know how to write a press release for the Philippines and that is okay.  We have created this example to help you get an idea.

Our example is formatted very similar to that of a real press release.  Instead of writing sample content though, we have created a guide, in the format of the press release.  This will help to show you what a press release looks like and will keep your content creation up to you.  Every industry will have different content so this will be helpful to many writers.

Sample Company                                                                          FOR IMMEDIATE RELEASE
John Doe
J.doe@samplecompany.net
+1 425 555 5555

Sample Company is Opening To Provide Fastest Internet Service
Sample Company Comes To The Philippines To Expand And Improve Internet Service

Blank City, Philippines: In this first paragraph you will cleverly introduce the product, service, or business that you are writing about and the brief reasoning behind the press release.  Without selling your product make it sound new and awesome.

In the next few paragraphs start to elaborate about the press release.  Feel free to include bullet points and numbered lists to help make your document more readable.  You can also include images throughout the document.  They look the best when they are included inline, with word wrap, so that your text isn’t disturbed.

A key part of a press release is to include quotes that the media can use.  These quotes can come from a variety of sources:

  • The Company CEO
  • The Developer/Project Lead
  • In company testers
  • Or actual customers

Now let’s cover some notes about formatting.  We have tried to format this instructional guide as close to the real thing as possible.  Note that your browser might display it slightly differently.  Your press release should be double spaced, with a standard font.  The preferable font is Times New Roman.  This is because it is easy to read and available on every computer.  You should also make sure that you are consistent throughout your document.

Your press release can be multiple pages but it is best to keep it to only the length that you need.  If you are going to go over one page make sure that you include the page number at the bottom of the page, centered.  This helps the reviewer to know where they are.  You should not go over one page unless it is absolutely necessary.

If you are left with any questions about formatting, you can ask them in the comments bellow.  Alternatively, you can look them up on one of the many style guides.  The MLA and the APA both have style guide that are very similar to the formatting of a press release.  When all else fails, style your press release like you would a school assignment.

Lastly, your final paragraph will be a summary of everything you have covered in the Philippines press release.  You will want to make sure that you write it completely differently from the first paragraph.  This is supposed to be a unique description that provides the final sell.  You can also include a short blurb about your business in the paragraph or the one just before to tie your press release to a finale.

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Writing a press release may sound hard but it doesn’t have to be.  If you simply follow this formatting and general guide you will be well on your way to selling your company or product without it feeling like you are.  This means that people will like your company and the media will love your press release.  Good luck with your company.