Press Release Format

Press release submission in the Philippines can be hard because you are required to use a specific format.  There may not be any legal requirement for this formatting, but it is born not out of standards from the Philippines, but standards from around the world.  If you don’t know that format, that isn’t a problem.  We are here to help you learn how to properly format a Philippines press release.

Company Information

At the top of your press release should be your company logo and name.  It should be justified to the center of the page.  If you do not want to include your logo, that is fine but make sure to include the name.  Below that, justified to the left, should be your company’s contact information.  This should include your PR representative’s name, telephone number, email address, and website.  Some people opt to put their physical address too but you want to avoid making this section too big.

Including The Release Date

While it isn’t required to set a release date on your press release, some companies wish to do so.  A release date and time is included at the top of the page, opposite the company information.  The formatting for this is FOR RELEASE ON _date_ at _time_.  It might be wise to include the time zone if you are sending the release to other time zones.  For those that want the information released immediately, you can either put FOR IMMEDIATE RELEASE or leave this section blank.

Create A Stunning Headline

Just like with regular content creation, Philippines press releases require a stunning headline that captures the reader’s attention and makes them want to read your press release.  Many media offices receive so many press releases a day that it is impossible for them to read every one, that is why they read the headline first and from their decide whether or not they want to continue on to read the rest of the document.

Emphasize With Sub-headlines

The sub-headline or sub-title is positioned below the main headline and provides slightly more information than the headline does.  View it as your way to emphasize what you have in your headline.  Make sure not to repeat any information, especially in the same way.

The Body of Your Press Release

Your Philippines press release should start off with an introduction paragraph.  This paragraph contains all of the basic information on who, what, where, when, and why.  Make sure to make this information as compelling as possible, just like you learned in school.  The first paragraph is what sets the tone for the rest of the press release.

The rest of the body of your press release should feed off the first paragraph.  In a journalistic, and interesting way, it will go over the rest of the information about your product or service.  You can include statistics and detailed information but do not load it full of information that will bog people down when they are reading it.  Press agencies prefer when they can use your press release as is without any rewriting and this helps to keep it that way.

Media Content

Your press release can include pictures and diagrams.  They should be included inline and be completely relevant to the information that you are covering.  For the best results you should also include media ready versions of the photograph, picture or diagram so that the media can easily add it to their content.

Quotes

Inline quotes on a press release are treated the same way as a normal document.  You can also use block quotes that are formatted according to APA standards.  Block quotes should be completely relevant to your material or else they will take away from the document.  You should have at least a quote to help sell the press release.  Giving the media a choice of quotes always helps.

Creating a press release should now be one step easier for you.  You know the basics of making a press release specifically for the Philippines market.  Use what you have learned to craft a professional release.  If you still have questions you can check with the APA formatting standards.  APA standards can either be found on their website or through their writing manual.