What Is Press Release Distribution

A press release submission in the Philippines is a document that is created to inform the media of a newsworthy event that is related to your business.  These releases don’t sell a business or product, instead they inform someone of what they are like.  This is an important distinction between a sales document and a press release.  The media outlet will turn your press release into a news article themselves.  So what exactly is a press release distribution?

A press release distribution is when you send your press release out to various media outlets.  Some people say that this may be the hardest part of creating a press release because you have to locate not only different media outlets, but their policies for submitting press releases and their contact information.  While a lot of this information can be found online, not all of it is in the same place.

Before distributing your press release you should come up with a list of media outlets that you want to send your press release too.  Check each outlet and find the information for submission.  Make this into a check list so that you can check off every media outlet that you have distributed your press release to, this will make the job a lot easier.

While it seems like common courtesy that a media outlet would respond to every Philippines press release, this is no longer common practice.  Media outlets get hundreds, thousands, and even sometimes tens of thousands of press releases sent to them every week.  They simply don’t have the time to respond to each one individually.

Distribution Through A Company

When it comes to distributing a press release you have the choice of doing so yourself or using a PR company.  If you use a PR company you know that your press release will get out there and that it will get to a variety of outlets.  PR companies will also probably be able to suggest a variety of different outlets that you might not have thought of or known of.

The downside of using a PR company to send your press release in is that they cost money.  Some marketing companies will charge per outlet that you distribute your release to while others will charge based on a certain number of outlets.  You also have the option of having a marketing firm create your whole Philippines press release which will save you time but cost you money.

Format Before Distribution

There is a standard for formatting your press releases.  Your Philippines press release should much resemble the formatting that you learned in school for your papers.  That means double spaced, Times New Roman, and professional wording.  You want to make sure that the whole document is written in the third person.

Ensure that your document has your company name, point of contact, and contact information in the top left of the header.  In the top right of the header you can put a FOR RELEASE section that tells media outlets when you want your press release to go live.  It should also have a headline and subline to sell your press release, not to sell the product or your business.  You may also place your company logo at the top of the page, centered.

You should always check each media outlet that you want to distribute your press release to to make sure that they do not have any special formatting requirements.  Some outlets will have special requirements that are nitpicking; however, if you don’t follow those standards, you will find your press release ending up in the garbage almost every time.

Just like there are companies that will help with your press release distribution, there are also companies that will help you format them for distribution.  Many of these companies can be found around the internet and in the Philippines.  Do a little research before picking one.

Sit down, open Microsoft Office, and start crafting your next press release.  Once you have finished the press release it is time to start press release distribution.  Create that lsit of media outlets and start submitting.  Once your press release has been picked up by a few outlets you will find that your business starts to pick up.